The Bloody Beetroots Announce New Album ‘The Great Electronic Swindle’

The Bloody Beetroots Announce ‘The Great Electronic Swindle’

 Due out 20th October 2017 on Last Gang Records.

Bloody Beetroots - The Great Electronic Swindle

 THE BLOODY BEETROOTS (Sir Bob Cornelius Rifo) doesn’t just want to entertain audiences; he strives to engage and challenge them, emotionally and intellectually; to share stories with them. Changes in his personal life and the world in general have inspired him to speak with increasing openness–and listen attentively to the words and ideas of others as well.  Language—in all its gravity and fluidity—plays a pivotal role on the album The Great Electronic Swindle due out October 20 on Last Gang Records.  Pre-order here and also receive four album tracks: the two versions of “My Name Is Thunder,” “Saint Bass City Rockers” and “Pirates, Punks & Politics”:

That in turn enabled one of electronic music’s most engaging producers and songwriters to work more closely with a diverse array of artists.  Today, September 12, THE BLOODY BEETROOTS revealed a new album single “Pirates, Punks & Politics” featuring Perry Farrell.  For the song which premiered via the U.K.’s BBC Radio 1 Dan Carter show, Rifo chose the modern rock innovator and legendary Jane’s Addiction vocalist, and reunited him with superstar drummer Tommy Lee to write and record this timely, politically charged musical manifesto.

Other collaborations on the album also came from deep within the rock world such as Gallows, Anders Friden of In Flames, Deap Vally and JET who banded together for their first recording in seven years with the double single “My Name Is Thunder.”  There are also appearances from Greta Svabo Bech, known for her angelic vocals, pop’s Eric Nally (Foxy Shazam) and Mr. Talkbox, plus Rival Sons’ Jay Buchanan who takes a twist with the ballad “Nothing But Love.”  Also included on the 17-song collection are three THE BLOODY BEETROOTS instrumentals “The Day Of The Locust,” “10,000 Prophets” and “Saint Bass City Rockers.” The full track list follows below.

Check out the new “My Name Is Thunder” official video here:

Check out the official Super Troopers 2 teaser featuring “My Name Is Thunder” by THE BLOODY BEETROOTS + JET now at:

This is the first time I have used so many vocalists and lyrics in The Bloody Beetroots  music.  I chose the greatest vocalists I knew that could help tell the story of about four years of life,” says THE BLOODY BEETROOTS about The Great Electronic Swindle.

The title is a tribute to the Sex Pistols and the film ‘The Great Rock and Roll Swindle’ directed by Julian Temple.  It was a sign of the end of an era. The end of Punk.  I want to reclaim that for electronic music because the business squeezed the genre so much that they delivered the end of electronic music itself.  We are living in a great electronic swindle.  People don’t even realize who is the artist, the producer and who deserves to be called an artist in this genre.  There is much great music out there but it is completely covered by trash.  You just have to dig. There’s so much shit around.

Dance music has been recognized as cheerful, joyful but there is so much more than that.  The way we’re dealing with this album… with the cover, etc, is trying to add substance to it. 

Dance music used the beat to draw people in.  We use the ‘four on the floor’ kick in a similar way to bring people in and then expose to something with more substance.  Similarly, the mask is a catalyst.  To bring people in.   Now there are many masks out there trying to do the same thing.

This project is for the people and everybody can be part of TBB.  I’m a little guy from a small town… I am part of the people and this is made for the people.”

 Bloody Beetroots - Pirates Punks and PoliticsAlong with the track listing, THE BLOODY BEETROOTS has revealed THE GREAT ELECTRONIC SWINDLE’s cover art, where he continues to work with Tanino Liberatore, the legendary Italian comic author and illustrator. An early and enduring inspiration to Rifo, Liberatore created RanXerox, one of the most iconic anti-heroes featured in the pages of Heavy Metal. Record collectors will recognize Liberatore‘s work from album covers including Frank Zappa’s The Man from Utopia, and his striking images—previously showcased on the sleeve art for THE BLOODY BEETROOTS’ first two albums  Romborama and Hide—remain an integral element of Rifo’s visual presentation.

In support of THE GREAT ELECTRONIC SWINDLE, THE BLOODY BEETROOTS will set off on his “My Name Is Thunder” live tour.  Kicking off October 27 in San Diego, CA, the 10-date tour will hit many U.S. major markets and dip into Canada.  Fans in San Francisco, Los Angeles, Salt Lake City, Denver, Minneapolis, Chicago, Detroit, Toronto and New York will experience THE BLOODY BEETROOTS band for its first live shows in North America in over three years.

THE BLOODY BEETROOTS is the moniker of artist, producer and mastermind Sir Bob Cornelius Rifo who celebrates his 10-year anniversary in 2017. Born in Bassano Del Grappa, Italy, Rifo was inspired by a lifelong love of comic books and punk rock, which comprise the visceral kick of THE BLOODY BEETROOTS’ sound. Unleashing his first recordings in 2007, THE BLOODY BEETROOTS’ sound has been featured in commercials, TV shows and video games, and powered dozens of remixes for artists including Depeche Mode, The Chemical Brothers, The Refused, Peaches, Crossfaith and Britney Spears.

THE BLOODY BEETROOTS’ discography includes a string of successful EPs and two full length albums including 2009’s Romborama and 2013’s Hide, which featured collaborations with Sir Paul McCartney, Steve Aoki, Tommy Lee, Dennis Lyxzen of Refused, P-Thugg of Chromeo, Theophilus London, Youth and guitar legend Peter Frampton. Always clad in a mask and leather, Rifo conceals his identity as he rocks international audiences from intimate clubs to festival stages.

Track listing for The Great Electronic Swindle is: 

  1. My Name Is Thunder THE BLOODY BEETROOTS + JET 
    The “My Name Is Thunder” double single represents the various genres that define The Bloody Beetroots with the first version driven by heavy synths and electronic beats while the other is led by JET’s gritty guitar-driven rock and roll
  2. Wolfpack Maskarade
    Maskerade is the project of Brandon Allen Bolmer, a renaissance man of the modern art world boasting credits as singer, composter, graphic designer and visual artist previously of Yesterdays Rising.
  3. Nothing But Love Jay Buchanan
    Jay Buchanan is the lead singer of Rival Sons, a blues rock band often compared with greats like Led Zeppelin and The Animals.
  4. Pirates, Punks & Politics Perry Farrell
    Perry Farrell is the frontman for alt. rock legends Jane’s Addiction as well as holding the title of creator of Lollapalooza.
  5. Invisible Greta Svabo Bech
    Greta Svabo Bech is a singer-songwriter who gained notoriety for her work with deadmau5 on “Raise Your Weapon” and “Chronicles of a Fallen Love” from The Bloody Beetroots Hide album.
  6. All Black Everything Gallows
    Gallows are a hardcore punk four man band from England who have had repeated chart success in their home country.
  7. Irreversible Anders Friden
    Anders Friden is the singer-songwriter frontman of the four time Swedish Grammi winning band and Metal hammer Golden Gods winner In Flames, a melodic death metal/alt metal band with a career spanning over two decades.
  8. Enter The Void Eric Nally
    Eric Nally is known for his career with Foxy Shazam whom Alternative Press compared to Queen, My Chemical Romance and The Darkness.  He’s known for his vocals featured on Macklemore and Ryan Lewis’ “Downtown.”
  9. Future Memories Crywolf
    Crywolf embodies the current indie electronic tidal wave taking over the industry with a self-awareness and awareness of the music.
  10. The Great Run Greta Svabo Bech
  11. Kill or Be Killed Leafar Seyer
    Leafar Seyer is from Prayers, the SoCal Chicano goth group which focuses on the societal realities of growing up in the street and gang life.
  12. Saint Bass City Rockers
  13. Hollywood Surf Club Mr. Talkbox
    Mr. Talkbox us the stage name of Byron Manard Chambers, Bob heard Byron’s work on 24k Magic by Bruno Mars and knew he had to work with him,  a passionate artist who has master urban contemporary gospel and R&B music with a balance of funk.
  14. The Day Of The Locust
  15. 10,000 Prophets
  16. Drive Deap Vally
    Deap Vally, the Los Angeles alt rock duo, have been described by the BBC as “a scuzzy White Stripes-meets Led Zeppelin” and have toured with Garbage, Muse and the Red Hot Chili Peppers.
  17. Crash Jason Aalon Butler
    Jason Aalon Butler is one of the most physical, and powerful front men in music today.  He cut his teeth in Letlive and now continues to cement his reputation as a high energy live performer with his current punk rock band The Fever.


North American dates for the “My Name Is Thunder Tour” are:

27 OctMusic BoxSan Diego, CA
28 OctIndependentSan Francisco, CA
29 OctThe Fonda TheatreLos Angeles, CA
31 OctThe DepotSalt Lake City, UT
2 NovSummit Music HallDenver, CO
4 NovFirst AvenueMinneapolis, MN
5 NovConcord Music HallChicago, IL
6 NovMagic StickDetroit, MI
7 NovOpera HouseToronto, ON
9 NovWarsawBrooklyn, NY

About Last Gang:

Last Gang is a music company founded in 2003 and credited with launching the careers of Metric, Death From Above 1979, MSTRKRFT and Crystal Castles. The company is also well known for its work with Arkells, Ryan Hemsworth, Purity Ring, Lights, Ryan Hemsworth and Chromeo. Last Gang is an Entertainment One company.

Entertainment One Music is home to Dualtone, Death Row, and Light Records releasing some of the most popular music in the world including The Lumineers, The Game and Lalah Hathaway.


About Louise Swift

I first went to a gig in 1981, Gillan at Leeds University. I've been a regular gig goer ever since. I haven't kept count of how many gigs I've been to over the intervening years, but it's a lot! My favourite bands are AC/DC then, in no particular order, Anti-Nowhere League, Slaughter and the Dogs, Towers of London and Dirt Box Disco. I tend to like Glam/Punk and rude offensive lyrics, not sure what that says about me but as Animal would say 'So What!' The question was recently put to me - did I write for any online publications? My reply - No, but I'd like to! Planetmosh was suggested and I found myself offering to review Aces High Festival. Easy peasy I thought! Well not quite, if a jobs worth doing it's worth doing well! I had sixteen bands to research. I found I actually enjoyed that and it kept me too busy to be making lunatic comments on Facebook! ;) Then I felt a bit inadequately qualified. I mean, who am I to comment on others, when my musical expertise extends to being able to play a mean Greensleeves on the recorder and a passable Annie's song on the flute! Haven't picked up either instrument for years! What I do have, however, is over 30 years of experience as a gig goer, so I can comment on what I like and what I don't! It's only my opinion and, if I don't like a band it doesn't mean they are bad, just not to my own liking. I admire anyone who has the guts to get up on that stage and have a go!